BlueBay Automation was established with the express purpose of becoming a premiere Automation Solutions Provider (ASP) with an array of high quality automation products backed by an extensive selection of value-added services. BlueBay represents the most comprehensive knowledge base of industrial technologies and products in our market. Industrial Automation is our core business, not an adjunct or division. We believe that success in the automation business requires 100% management commitment. BlueBay represents that commitment. With this in mind, it was quickly realized that BlueBay Automation was providing the value-added automation solutions for the Customer in place of the existing product Distributors. These solutions typically involved Machine/Motion Control, HMI and VFD applications.