Loop, by Litmus Automation, is a two-part solution. Firstly, Loop enables businesses and/or developers to connect and maintain (provision, manage & update) devices over the internet with just a few clicks. Loop creates an end-point for MQTT (protocol for IoT) with hardened security and privacy policies. Secondly, Loop helps enterprises integrate data from their connected devices with business applications. Loop is equipped with a marketplace of off-the-shelf connectors that connects devices to enterprise software. These connectors work on proprietary message-based architecture that allows small devices to communicate with software in a radically different way. These devices do not perform a single traditional API call to software; they simply send a message to Loop; Loop then decodes the message and performs an API call.